SOUTH PARK • SEASON 18 CAMPAIGN: "HEADS UP"
From Creative Director Rob Sosin:
"For the South Park campaign of 2014, we wanted a clear simple message to get people to tune in and a visual theme that could unite creative across many platforms. The message I came up with was HEADS UP and the image was the iconic South Park heads. For this promo spot we used 298 different heads from South Park and licensed Onyx's track "Throw Ya Gunz", and then designer Brandon Campbell was able to take my direction of "Think fallen leaves on top of a speaker, rippling as they are moved by the bass waves" and turn it into this club banger."
ROLE: LEAD DESIGN, ANIMATION